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MorningWatch - CBC Radio
Community Technology with Sue Braiden 1550 am Windsor . 88.1 fm Chatham . 90.3 fm Sarnia |
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Wednesday, October 10, 2001
" No army can withstand the strength of an idea whose time has come. " --Victor Hugo challenging . exploring . talking . thinking . learning . integrating . applying . innovating . sharing . celebrating . sustaining |
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Now Playing: Apple's award-winning "Change" video Community Frontiers ideaTV inspiring thinking infections in community champions
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Creative Problem Solving for Businesses, Communities and Kids
Whether you're a business guru trying to find new ways of beating the competition, or a community champion trying to tackle crime or pollution, there are a raft of incredibly innovative tools on the net to help solve tough issues. This week I'm going to share some of my favourite "tools for starting thinking infections", and places to collaborate with natural allies who have faced similar challenges and found creative ways of solving them.
Idea Stimulation Tools InnovationNetwork is based on the idea that one way of changing the world starts with creating work environments where people can work on important challenges and be their full creative, collaborative selves. Some of their idea stimulation tools include:
The past month has been extraordinary. We've been afraid, numb, angry, resolute. It occurs to us that something has happened for which there is no "rewind button". We need to do something, but what? That's the challenge that the "Good Morning Thinkers" are currently tackling.
3) Advanced Practical Thinking Training Dr. Edward de Bono is best known for his "Six Hats" approach to lateral thinking. He offers a pragmatic set of tools to get people and organizations thinking outside of that proverbial box. This website offers a launchpad to Dr. de Bono's own unique brand of thinking infections. Some helpful starting points:
An "idea commerce" community designed to connect businesses and organizations looking to solve specific problems with a society of "professional thinkers" and their grey matter collateral. Get paid for your bright ideas.
Another marketplace for buying and selling ideas. When my daughter was four years old, she crawled into my lap with a troubled look and announced that she was sick. When I asked her what was wrong, she told me that she had a "thinking infection" because when she went to bed at night her brain just kept right on working. I was dumbstruck at a child's ability to put so eloquently into words that thing which vexes creative minds. I've since used the term "thinking infection" to describe many of the challenges I've posed to people trying to solve tough problems in communities around the world. The irony was not lost on me when a four-year-old's words were echoed in one of the internet's greatest thinkers, Seth Godin. A colleague at the "Bright Ideas Exchange" where I interact, Seth coined the term "Idea Virus" and built an entire critical thinking empire around it on the web.
Nearly 30 years ago, evolutionary theorist Richard Dawkins proposed this theory: The fundamental components of ideas act just like genes, competing for brain space the same way organisms vie for breathing space. He called these basic idea-bits "memes." Dawkins' reasoning opened a whole new field of thought called memetics. Various scientists and idea merchants picked up the meme idea and ran with it. Unleash Your Idea Virus -- the Fast Company cover story by Seth Godin -- applies the meme theory to 21st-century marketing strategies and concludes that infectious branding tidbits like Budweiser's "Wassup" tagline and Pet.com's sock-puppet mascot spread among the populace like voracious viruses. Godin proposes that marketing and memetic savvy, combined with the broadcasting abilities of the Internet, allow business ideas such as Hotmail and Evite to grow at a staggering rate that pre-Internet word of mouth alone could not achieve. This challenging site blends logic, science, philosophy, and mythology using a series of clever exercises and logic puzzles that allow you to explore lateral thinking and expand your mind. (The author is still working on particular essays within this site). RESOURCES FOR YOUTH 1) ThinkQuest Internet Challenge The ThinkQuest Internet Challenge is an international program for students ages 12 through 19 that encourages them to use the Internet to create information-rich Web-based educational tools and materials. Students form teams with their colleagues from around the world and are mentored by teachers or other adult coaches. In the running for scholarships and awards, student participants learn collaboration, leadership and critical thinking skills that help raise their level of education and technological expertise. |
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<-- Click on the envelope now. |
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| Copyright 2001
Community Frontiers |
URL www.tinman.org . . . Email sue@ediblecomputer.com . . . . |